Why musicians should pay attention to Seth Godin…

…he’s smart. He gives good advice. He’s a genuine fan/encourager/supporter of creativity. He believes great art including music is integral to the human experience and that we need more of it.

He’s really tapped into where the world (which is now your market) is headed in terms of digital content. He knows and shows how to build audiences in the right way–by creating a mutually beneficial relationship with others.

We think he rocks.

Here’s a link to one of his latest posts Three Masters. It gets to the heart of what’s important about creating music and making it available to the world as succinctly and elegantly as we’ve ever seen.

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